Guide design

We design clear and effective discussion guides to support meaningful conversations in qualitative research. Each guide is tailored to the research objectives and the nature of the study, helping ensure that key areas are explored while allowing room for spontaneous insights.

Our guides can be developed in the following formats:

Structured: Fixed set of questions asked in a specific order for consistency across all sessions.

Semi-Structured: Core questions with flexibility to probe or adjust based on the flow of conversation.

Unstructured: Open-ended and free-flowing, allowing participants to guide the direction of the discussion.